AREAL Property

Lead Designer & Developer

Areal Property Group are a leading real estate agency in Melbourne who sought out to redesign their website in accordance with their new rebanding.

Disclaimer

This site was created during my time at emd:digital.

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Brief

Areal Property, a real estate agency focused on delivering exceptional customer service, sought emd:digital's expertise to redesign their website in accordance with their recent rebranding. The primary objective was to create a modern and sophisticated website that aligned with their new brand identity while highlighting their distinctive approach to real estate assistance.

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Challenge

As the lead designer and developer of the Areal Property website redesign project, my responsibilities included overseeing the website structure and ensuring a seamless user interface and experience. Throughout the project, I engaged in multiple discussions with the client to refine the website design to align with their rebranded image. However, during the early stages of development, there was a lack of assets provided, which presented challenges in sourcing and selecting the most suitable assets for the new website design. Despite these challenges, I was able to successfully deliver a sophisticated and modern website that met the client's expectations and aligned with their unique approach to providing real estate assistance.

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Solution

Despite the initial lack of assets and multiple design consultations with the client, I successfully delivered a sophisticated website that aligned with Areal Property's rebranding and unique approach to real estate assistance. By conducting thorough research on competitors, I proactively selected imagery and assets that best suited the new website design.